An Open Letter

I recently received a letter in response to an email I sent out promoting a video I prepared on the benefits of buying versus renting. Here is the letter and my response:

Jeff, Thank you for this great video. It is a tough market and I guess if

anyone apart from big investors had a little cash or in fact no cash but

everything else was good could really make some money.

I have often said, " if only we knew that home values would increase in

7 or so years we could really have made some money." but no one is

doing anything.....I am waiting for everyone to "wake up" and the economic

unemployment situation to improve a bit, so there is more of a guarantee.

JS

"JS:

I believe that it is our duty to spread the word and to influence those who most need to take advantage of this great market. I feel that now is absolutely the time to move with courage and conviction and stop buying into the fear mentality. We, the long time professionals, have a responsibility to make things happen! Use this video! Send the link to all of those people you have in your database who are worried about their future. The current economic situation is the exact reason that those people should be buying.

Once this market turns around (and it will) the pent up demand created by this market is likely to cause a huge spike in demand and force bidding wars and price hikes like we saw just a few years ago. Don't ever doubt the cyclical trends in the real estate market. History tells us that this WILL happen. Doubt my words? Just look at Southern California in the mid 1990s. Employment sank, prices dropped like a rock and no one could sell a piece of real estate to save their life. By the late 1990s and all the way until 2005 real estate skyrocketed! Even here in Oregon we had terrible unemployment in the 80s but by 1992 Springfield was posting returns at over 18% per year. This current situation may appear more extreme but you must continue to believe.

Do your clients a favor and make sure they really understand how the real estate market works; how any market works. Make sure they are not like all the others and buy high and sell low. Make sure they understand what we already know in our hearts to be true, that real estate is the best investment and that the most important investment you can make is in your own home.

NOW GO SELL SOMETHING!

 

Jeffrey "

If you've ever wanted to buy real estate either as your own home or for investment there really hasn't been a better time. According to the National Association of Realtors the last two months have been the best time since at least 1970 to buy a home. Now is the time. Call me if you want to get more information at 541-342-2535 or email me at jeff@evergreenpacificmtg.com.